Its Nice That 400 Boats
Four hundred bespoke, working toy boats commissioned by It's Nice That for Push Print London, as Christmas customer relation gifts. Made in collaboration with the illustrator Sroop Sunar.
The boats were made from a selection of exotic hardwood off-cuts, with wood veneer sails and wood dowel masts. All of the boats were hand crafted and oiled to give each product a more personal and bespoke feeling of quality.
A short 'making-of' film was created to accompany them and can be viewed below: